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Types of Corporate Video Production


Corporate Video Production

Are you in Sydney and looking to implement video production into your business? You’ve come to the right place. The xhtml team is dedicated to serving up the best news and info in the industry. Here you will find awesome information on video production tailored for those who live in Sydney. We’re constantly in talks with video production Sydney companies to get the latest tips and tricks! Consider this your one stop shop to everything you’ll ever need to know about video production! We welcome you to take a read through out blog, but first lets get the basics down. Below is some basic info about corporate video production from Full Frame Productions and the types of videos you can use with your business. One thing we haven’t spoken about is explainer videos. The world of corporate video production is huge, let’s dive in.

In this era aptly christened information age, making an excellent corporate video production is easier than ever; thanks to the proliferation of sterling computer editing programs and High Definition cameras. In the past, corporate video production was an unexciting, tedious and pricey affair. However, it still remains, even now, one of the best ways for corporations to get their word out about rousing company developments or simply for training employees.

Testimonial Videos

If you want to drive sales through the roof then create credible video testimonials. This is a great way of sharing down-to-earth, personal stories of how your corporation helps people by doing what it does and why. Talk of pulling back the curtain on your corporation. Generate content by interviewing employees talking about how fun it is to work in your company, or capture customers speaking about their love for your products.

Training Videos

It is now easier to include training videos in your presentations thanks to the proliferation of inexpensive high-quality digital cameras, video sharing sites, and brilliant video-editing software’s. Training videos are excellent for demonstrating soft-skill training in action like say, a sales technique or simply showing how to perform a physical task. Put another way, corporate video production is great for showing actions that cannot be expressed in words.

Company Profile Videos

There is no better way to market your business than reaching your audience through a catchy video detailing your company’s profile. Company profile videos reinforce your branding messages – using creative elements – while conversely grounding up solid information about your business culture, career paths, and your brand in totality. Ensure, therefore, your company profile videos create a positive impact regarding your business.

Product Videos

To easily overcome any doubts that a customer may have regarding your product use interesting product sales videos that aptly demonstrate the product in action and instructions of how to effectively use it. Play to your audiences’ emotions while at it. That is what corporate video production is all about; clearly addressing the doubts and questions that myriad of potential customers may have when merely viewing products on your website pages. Product Info Videos: Capture the enthusiasm of your product, the uniqueness of using it, and the remarkable features it possesses by using product info videos. For your audience to grasp the value of your product instantly, the use of corporate video production is necessary. In fact, it is the only way that your product can capture the hearts of many potential users. Make good use of excellent music, sound effects and smooth narration when creating product info videos – while equally persuading consumers to purchase your product.

UGC Video Production

UGC stands for user-generated content. Video production is tieing in with these more and more these days. Corporate video production companies like Full Frame Productions  are treating this as a real gap in the market. This is content done by the user, usually by the customers, talking about how they use the products, their feedback on it, their thoughts on the company, and so on. If these campaigns turn out with a positive outcome, they can be even more valuable than happy employee/customer testimonials.

While the testimonials come from real customers and real employees, they are still produced by the company, and people may consider that the company will only choose for this happy customers or employees. While, with UGC campaigns, there is no doubt that the customers were the ones to make the video, and the company only disclosed it in their campaigns.

UGC campaigns are a great way to get positiveness about a company out there, but they are also an amazing way to get some reviews and thoughts about the company and its products. Although most user-generated content should be positive, the reactions to it might be full of precious information for the company.

UGC campaigns carry a great advantage over others forms of corporate videos. UGC campaigns are, well, user generate, and any user who participates in the campaign, will want to show, and get his friends and family involved in the campaign. Besides being fun and supporting a company that they clearly like, it’s also something different to talk about. And most consumers trust word-of-mouth reviews and advertising more than they trust anything that comes out directly from the company. This is why most companies nowadays are getting into the “UGC game” and are launching their own user-generated content campaigns.

UGC campaigns usually happen when a company incentivizes its customers to share their thoughts on a product, a service or their overall satisfaction with the company. While the customers start sharing their thoughts over the Internet, the company keeps the ball rolling with advertisements, and provides some content by itself (users can’t do all the work). When the ball starts rolling, all the company has to do is maintain it, since people will see their friends and family sharing content, and they won’t want to be left out, so they will also share content, leading to a very successful user-generated content campaign.


The International Appeal Provided by Sydney Video Production

There have been many famous international films shot in Australia, and more specifically Sydney. The latest famous film to be filmed in Sydney Australia is 2013’s “The Great Gatsby” starring Leonard Di Caprio. The centre of all Australian productions is Sydney. Sidney video production is aided by the fact that most filming locations located in Australia are located in this city. For instance, Fox studios in Sydney have been used as an indoor film production location for most local and international films as they can be customised to resemble any setting anticipated by the film setting.

The fact that the film “The Great Gatsby” is inspired by the famous American novel that features American characters and setting as well as revolves around the great depression has sparked even more interest in the Australian film industry. The main question has been what exactly creates the appeal for Sydney video production for American films. According to Tobey Maguire who plays Nick Carraway in “The Great Gatsby”, filming in Australia is cheaper than in the US and more specifically in Hollywood. This came out during one of his interviews about the film.

A closer look in the Australian film industry reveals that conditions on the ground substantiate this claim. The Australian film industry has suffered drawbacks after tax measures introduced led to the stagnation of the local film industry. This stagnation has left many actors and crew without jobs. This creates an available labour pool for Sydney video production. The Australian film industry is also assisted by the government through funding in a bid to promote it as one of the world’s best filming destinations. Other incentives provided by Australia includes rebate for all international film production work conducted in the country. All these combined have worked to promote the Sydney video production industry.

The high-wage demands in the US have led to more productions being moved overseas in a bid to keep production budgets low. Canada has been one of the main filming destinations for American films, but this is mainly for outside shots due to the ease of creating an American setting. Sydney video production was preferred over Canada as it was appropriate for both indoor and outdoor filming for “The Great Gatsby” film. In a film, the “Valley of Ashes” is well depicted by a location in Balmain located in Sydney. The area has a long industrial past that is appropriately used to depict the Valley of Ashes.

Sydney video production is further boosted by the availability of qualified personnel who are ready to work on these film productions. Australia is home to renowned directors such as Baz Luhrmann, the director chosen for “The Great Gatsby” film. There are many local actors available and qualified to work in these international films. The studios and filming locations all over Sydney and the rest of the country are also staffed with qualified crew members. The long list of international films shot in Australia seems to point to even further development in the Sydney video production industry.

How Australia’s Sydney Video Production Services Can Help Shoot Great Films

Ever watched Crooked Business? The 95-minute feature film shot in Australia’s Gold Coast and which premiered in early 2008? No? You certainly need to. You will overly be impressed by the comedy of errors staged by the movie stars small time hustler Elmo, and his leading best friend ‘Stand-Up’ Stevie. If you want to learn a few pointers about big film shooting in Sydney, and the stages aptly followed to develop such great films, gladly seek Sydney video production services.

Film Stages That Sydney Video Production Comes In Handy

Pre-Production – Everything in the Crooked Business film started here, at the pre-production stage. Being the initial stage of film making, professionals write scripts, schedule, budget for the entire film, and even storyboard each scene shot for shot. To get the best of pre-production stages, video production Sydney companies use video shoots, which entirely bring out the fine elements of big film production like gathering props, hiring crew, securing locations, and casting calls, etc.

Production – The Crooked Business outstanding film production can simply be said to have used quality, different types of cameras to remarkably shoot each scene. To get excellent photo shots that are fully compliant with the big film industry standards, you need to seek Sydney video production services that use HD cinema cameras and other suitable video production tools, which significantly aid in the production of exceptional films like Crooked Business. Visit this video production company for more information on corporate videos.

In addition to the HD cinema cameras, Sydney video production services have complete video kits and accessories aptly needed in all the various aspects of film production. Think of high-quality microphones and booms, noise filters, field monitors, and ‘fluid head’ tripods. These valuable accessories are very important in the production stages of every big film in Sydney, Australia. Especially when shooting crucial scenes that require high-quality video and cinema cameras.

Final Stage of Film Making That Sydney Video Production Comes in Handy

Post-Production – This is the final stage of the film making process where proper editing is done to make it completely perfect for audience viewing. In order to achieve special effects, excellent sound effects and creation of unique texts titles like those used in the Crooked Business film, sterling Sydney video production editing tools are aptly considered necessary. Sydney’s video production latest technology can easily transform big films from soup to nuts.

“Crooked Business” is about Elmo and ‘Stand-Up’ Stevie. Stevie, who happens to have sold a counterfeit gold watch to a Russian biker, flies out to Melbourne with his best friend Elmo to pick up some stolen jewellery packed in a briefcase as a move to buy his way out. But when in Melbourne, a gunfight breaks out and in the confusion they pick the wrong briefcase.

Importance of Corporate Video Production



How Important is Video Production?

Nope, online video and video production is NOT just another hyped-up marketing fad that’s bound to fade into oblivion. There’s got to be a reason why video production sites like Viemo, Youtube, Dailymotion, and others are gaining popularity. Moreover, other social networking and media sites like Facebook, Twitter, and even Instagram have integrated video in their features!

If that’s not enough proof, then looking at the 2012 report of the B2B Demand Generation Benchmark Survey.  The survey revealed that respondents choose video production over the reams of white papers, case studies, and even live demonstration with representatives.

Yes, online corporate video production is getting stronger as a business tool. If you are yet to include it in your business toolbox, the following 3 reasons why it’s so important in today’s business setting will convince you.

Corporate Video Right Can Increase Brand Recognition

Creating and distributing a professional corporate video production made specifically for your business website is very important. By doing so, you establish your services and offers in your industry. Unlike a team of reps, a video can tell you what your business does; what benefits you can deliver; and connect with your audience 24 hours a day, 365 days a year. And when your video is distributed to the right channels and networks, your business’ brand and credibility can only increase. Implementing video production is a must!

People love Videos, It Engages Them!

People today prefer watching videos instead of reading long, boring blocks of text. The reason is simple: Videos are way more engaging. If your business has products or services that need an explanation to convert, delaying a video production and distributing it through your website, blog, Facebook page, and YouTube channel can do wonders for your lead generation, customer acquisition rate, and profit.

Believe it or not, video marketing and video production is still a relatively young tool for generating leads. But it shouldn’t take long for the rest of the business world to catch up. Use it to its fullest potential before other people jump on the bandwagon.

Video Production Decreases Website Bounce Rate

Who doesn’t go online nowadays!? Everybody uses the internet for their own purposes – from 12-year-olds to retirees and everyone else in between. You’ve got a website to capture the attention of your target market (online) – that’s good. However, when you add a professional video to your site, the quality and quantity of your online traffic can only bet better.

You see, the average online visitor will leave your site in just a couple of seconds if they don’t find anything engaging…. like a video. This is called bounce rate, and a higher bounce rate means more people who drop by at your site don’t really get your message. However, video production to the rescue!

Fortunately, you can greatly reduce your bounce rate and ensure that most of your visitors get the message you’re sending across. While it does depend on the quality and length of your video production, it has been proven – time and time again – that video content holds the attention of site visitors longer especially when compared to text-only content.

Sydney Corporate Video Production Treasures



Video Production Sydney

Sydney is a good place for corporate video production to use as backdrops for videos. There are several iconic landmarks found in the city that have unique characteristics. They provide spectacular views that add flavor to your videos. These locations offer something distinctive to make videos more appealing to the viewers.

Sydney Harbor Bridge

For production companies Sydney, the Harbour Bridge is the focal point of the city. It links Sydney’s central business district to the city’s north. It is one of the most recognized imageries of Sydney that corporate video production can use especially during New York when the bridge is showered with fireworks. Since it opened in 1932, it remained an architectural marvel to date. The bridge can be recognized easily. For a unique view of the city, the film crew can take a Bridge Climb up the top of the span in the center. It can be taken during the day or night. The video would have a different perspective of the city.




Sydney Opera House

The Sydney Opera House is probably the most recognisable structure in the city. Its sail-like arches make it unique from any other structure in the world. People usually associate Australia with the structure, just like how the Eiffel Tower is to France. It is one of the busiest public venues in the world with over 3,000 performances every year. More than 200,000 people visit the facility each year. When a corporate video production uses it as a backdrop, people can immediately tell that the video was made in Australia. We think you’ll enjoy looking at it’s website.




Circular Quay

If you want to be in the center of Sydney’s major attractions then go to Circular Quay. It is near the Sydney Harbor Bridge, Sydney Opera House and the Rocks. It is also a major transport hub that connects various public transport systems, such as ferries, buses, and trains. It provides a lot of visuals that make it a perfect setting for a shoot by a corporate video production. Aside from the tourist attractions, it features interesting visuals such as talented street entertainers and buskers who perform for the passers-by. It also provides a good view of the celebrations and fireworks displays of the city.



Sydney Tower

Corporate video production that wants a clear view of the entire city should go to the Sydney Tower. It is the tallest free standing structure in the city and the tallest observation tower in the Southern Hemisphere. The Observation Deck is the ideal place to shoot a 360 view of Sydney.

These are the hidden treasures that Sydney has to offer when it comes to backdrops for video shoots in the city. A corporate video production can use the locations above to add value to their videos.